They may be the most relied-upon, yet the most under-appreciated.
They may be focused on every note and every word in the service, yet too often they are the least impacted.
They may be at church the most hours, yet are often the least connected.
They may go by many names (production team, tech team, creative team, etc) yet when things go wrong, they may get called many other names.

Jeff Sandstrom, founder of Sonnet House, has a special place in his heart for each of them. Jeff has seen it all, from the smallest and humblest sanctuaries to the largest venues while on tour with Chris Tomlin and the Passion Conferences. Jeff shares with us his unique vision to build into the lives of church production people—technical and spiritual. And foster deep community with each other.

Let’s hear it from Jeff himself:

First, can you share some of your favorite stories on tour with Chris Tomlin?

Some of my favorite memories from my time on tour with Chris have to do with some of the world-class venues we had the privilege of playing. We had multiple sold-out shows in Madison Square Garden, Red Rocks, the World Cup stadium in Cape Town South Africa, and others — true bucket list experiences. In addition to that, though, were the times that we were in some of the most remote places in the world, and had crowds of people singing Chris’ songs in their own languages. Being a part of helping him take these songs to the Church has been a true highlight of my career, and a great reminder that the Church is alive and well all around the world.

When did you first start to develop a passion for training church production teams?

Anyone who tours in Christian music ends up in a LOT of churches. I’ve gotten to see the best and worst of team culture, and how church production leaders struggle with developing skill for themselves, and for their volunteers. Most of them can’t find the time, energy and money to properly train people to become better, much less provide them any resources for spiritual development and community.

Can you compare some of the production issues you encounter between smaller and larger churches?

Smaller churches struggle with not having the budget to get what they need. Larger churches struggle with having the budget, but fighting the urge to buy more than they need. In terms of training, small churches know they need it, but think they can’t afford it. Large churches can afford it, but don’t think they need it.

Talk about the vision of Sonnet House.

Sonnet House exists to address the tension most of us feel around developing healthy production teams. We want to give churches tools to help their staff and volunteers get better at what they do, paired with resources for discipleship and community to help them get better at who they are. It’s two sides of the same coin, addressing both the hands and the heart.

Why are production team members sometimes not as connected into the spiritual life of the church?

As churches have tried to raise the bar for production quality in their environments, we have unwittingly created a cohort of leaders and volunteers who spend most of our time with our heads down, following a cue sheet, trying not to miss what’s next. In our effort not to miss a cue, we risk missing what God has for us in the process. If we’re not careful, church production teams can be the most spiritually vulnerable people on campus. Also, we’ve been told that the best teams and the best technology should be invisible, and we’ve set a bar where par is perfection. Anytime we miss a cue, we’re left feeling frustrated at best, bitter and resentful at worst.

What’s your response to people who say “Worship is too performance-oriented.”?

It’s important to create environments that are relevant and engaging, meeting people (especially unbelievers) where they are. So writing and arranging worship songs with modern, pop sensibilities makes total sense to me. The issue around “performance” is not about style. We confuse the issue when we think of “worship music” as a genre. Folks on stage can get trapped into performance mode when their goal is to present the song like Passion, Bethel or Hillsong. It has to be more about the position of the heart of those leading, singing and playing. The best teams are those whose expression of the songs comes as an overflow of what is already in their heart.

Talk about the relationship between production teams and worship teams.

We need to get away from the idea that it’s two teams at all. Worship and production are all one team, leading people through music and media to experience what God has for them. I believe it’s a priestly role. When I Peter 2:9 says that we are a “royal priesthood…that we may declare the praises of him who called us out of darkness and into his wonderful light,” worship teams and production teams get to partner in that declaration. The best way to make that happen is to build a bridge between the booth and the stage. That is one of the core values behind the mission of Sonnet House.

What will people get out of the free Sweetwater Sessions?

These videos are from an event we produced in partnership with Sweetwater, where we tried to showcase this idea of bridge-building. I was joined by the members of Chris Tomlin’s band and worship leaders Todd Fields and Christy Nockels. Users have access to 30 short videos where we talk about best practices for musicians and audio techs, and principles around leadership effectiveness.

Tell us about your Devotional series especially for production teams.

We have launched the product with a set of 12 videos (4 videos built around 3 different topics), to give production leaders tools to bring spiritual and relational application to a technical principle. It’s designed to be used either before or after a rehearsal, or between services, to give teams sticky content to get better at what they do while getting better at who they are.

Can you describe your Sonnet House Small Group training and your objectives behind it?

This is an opportunity for leaders to go deeper. It grew out of several conversations I had with production directors who were frustrated by their lack of learning, belonging and accountability among their peers. Many of them get so busy executing their role and making things happen from Sunday to Sunday that they feel like Lone Rangers. “Does anyone else have the same struggles I do? How do I get better?” I heard these questions over and over. The small group cohorts are designed to give these folks a place to address this tension with others who get it.

What does it look like on a daily or weekly basis?

We have several small group cohorts that connect online via video conference once a month for 2 hours. We discuss a particular technical topic, and discover best practices, tips and tricks, workflow ideas, etc., to encourage each other to improve. Each session also gives spiritual application to the topic, so that we can keep the “why” behind what we do at the center of the target. Then we provide a weekly devotional that these leaders can share with their local teams, to bring the same principles back to their volunteers and fellow staff members. We also have ongoing communication and troubleshooting through Slack, an effective tool for online communication and networking. Relationships are forged, and community is fostered.

Any final thoughts for production team members?

Just remember that we are all called to create a place for God’s people to experience His presence through what we do and how we serve. If we base our identity around that idea, and who He has called us to be, our teams can get better, starting this week.

Learn more about Sonnet House.

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As a songwriter, worship leader and a member of the marketing team, Paul is connected to CCLI in every possible way. Paul serves as CCLI’s Content Creator in the U.S. Service Center in Vancouver, Washington. He holds a Bachelor’s Degree in Communications from George Fox University and has served as a marketing/communications specialist and a worship leader for a number of churches and ministries.

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